IWITS

Why is manual call review a problem?

  • Most conversations never reach a human reviewer
  • Sensitive audio needs a controlled AI environment
  • Critical sales patterns remain statistically invisible
  • Complex B2B calls require funnel-specific logic
1–3%
typical manual QA coverage
manual QA coverage
  • manual sample
  • available pool
4–6
calls reviewed per agent / month
calls reviewed per agent
27%
organizations that banned GenAI over privacy risks
organizations that banned GenAI
13
people in the average B2B buying decision
B2B buying decision

How the system turns every call into structured business data

The same pipeline serves sales teams, QA, management, compliance and business analytics — without forcing the company to replace its current CRM or telephony stack.

Multilingual transcript & speakers

The system detects the language, separates the agent and customer, creates a time-coded transcript and translates it when the team needs one reporting language.

Funnel, needs & objections

The call is mapped to your sales stages while client needs, objections, buying signals and risks show where the deal moved forward or stalled.

Semantic call search

Teams can find calls by meaning — for example, doubts about ROI even when the customer never says “expensive”.

Custom scorecards

Each call is checked against your playbook, qualification rules and quality criteria instead of a universal checklist.

Structured CRM data

Your CRM, BI or dashboard can use summaries and facts, risks, next steps and confidence scores.

Action for every role

Sales receives the next action, leaders see patterns, and analysts compare agents, products and client groups.

API in. Structured intelligence out

The analyzer sits between your call systems and business tools. Audio and metadata enter through controlled interfaces; structured results return through APIs, webhooks and existing workflows.

Client inputs
Telephony & call storage
Custom call metadata
CRM & deal context
Consent & access
API
Private AI pipeline
01
Language & speakers
02
Transcript & translation
03
Sales-stage analysis
04
Needs & objections
05
RAG semantic search
06
Structured output
Business outputs
Transcript & summary
Quality analytics
Sales intelligence
CRM & BI updates

Action for sales. Evidence for leadership

The system separates a concise operational view for the sales representative from full analytical detail for leadership and analytics.

Sales agent’s view

  • Agent mistakes

    missed qualification questions, weak arguments, skipped stages and CRM inconsistencies

  • Recommendations

    next best action, follow-up angle and communication advice

  • Client objections

    explicit and implicit objections grouped by commercial meaning

  • Deal status

    needs, buying signals, risk flags, next step and probability of continuation

  • Post-call actions

    what the sales rep should do immediately after the conversation

Leadership & analytics view

  • Detailed analysis

    of what was said, avoided, implied or left unresolved

  • Segment reports

    across agents and teams

  • Summary reports

    by client group, source, market and funnel stage

  • Comparison

    between the actual CRM record and the rules for completing it

  • Recurring objections

    lost-deal causes, qualification gaps and conversion signals

Find the
meaning. Not
just the word

Keyword search finds calls where someone said “expensive”. RAG with reranking finds calls where the buyer questioned economic value — even when that exact word was never used.

Keyword search

02:14

07:38

RAG + RERANK

doubts about
economic value

01:42

06:41

What the sales rep missed when handling “It’s too expensive”
  • Did not clarify what exactly felt expensive
  • Did not compare the price with expected business value or ROI
  • Moved to a discount before establishing value
  • Did not ask about budget, timing or decision criteria
  • Did not check whether price was the only blocker
  • Finished without a concrete next step or follow-up commitment

We deploy Call Intelligence in the safest way for your infrastructure

Call Intelligence is delivered as a dedicated system tailored to your data, call flow and internal systems. The deployment model is chosen based on sensitivity, load, latency and available infrastructure.

Dedicated on-premises

Runs inside your own infrastructure with local processing and controlled access.

Private hosted

Runs in an isolated private environment with dedicated access and data retention rules.

Controlled model routing

Different data types can be routed to approved models under explicit policies.

What you receive
  • Report: missed qualification questions, weak arguments, skipped stages and CRM inconsistencies
  • Configured AI pipeline: language and speakers; transcription and translation; VectorDB, RAG and structured output
  • Custom analysis rules for your funnel, objections, quality criteria, risks and next steps
  • CRM and BI integration with a defined input and output schema
  • Security controls, local-processing options and logging
  • Deployment documentation, monitoring and an evolution plan

How we deploy Call Intelligence for your business

The deployment is configured around your call storage, CRM metadata, sales stages, quality rules and reporting requirements.

01

Discover

Audit call storage, metadata, sales funnel, products, reporting, and current QA criteria.

02

Design

Specify audio formats, input metadata, output JSON schema, webhooks, access controls, and integration points.

03

Configure

Enable language detection, diarization, transcription, and translation; set up chunking, VectorDB, segmentation, and RAG.

04

Instruct

Build and version scorecards, funnel logic, objection classes, risk flags, and next-step rules.

05

Validate

Replay historical calls, benchmark against manual QA, and refine extraction and analytical conclusions.

06

Integrate

Deliver results to CRM, BI, dashboards, or QA panels through governed APIs.

07

Roll out

Go live on production traffic; monitor latency, error rates, data completeness, and analysis quality.

08

Evolve

Extend instructions for new products, markets, teams, scripts, and business hypotheses.

Call Intelligence deployment process

Questions before
deployment

Here are the questions our clients ask us most often

Can we deploy on-premises?

Yes. A dedicated setup runs locally in your infrastructure, with controlled access.

Can calls stay out of public AI models?

Yes, the pipeline can process audio, transcripts and analytical data locally, while model-routing policies restrict each data type to approved infrastructure.

Can the system analyze multiple languages?

Yes, the pipeline can detect the conversation language, separate speakers, generate time-coded transcripts and translate them into a common reporting language.

Is it only for sales?

No. The same structured call data can support sales management and coaching; quality assurance and compliance; business intelligence and operational analytics.

Can the analysis criteria change?

Yes, version-controlled scorecards, funnel logic, objection classes, risk indicators and next-step rules can be updated as products, markets and business requirements evolve.

Can calls be searched like a knowledge base?

Yes, VectorDB indexing, RAG and reranking enable permission-controlled semantic search across transcripts by meaning, context and commercial intent rather than exact keywords.

Product consultation
Want to know what is
really happening in
your sales calls?
We will connect Call Intelligence to your call pool, CRM and analytics so every conversation becomes structured data for sales, leadership, QA and BI.

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