IWITS

Why does a prompt- defined persona lose coherence?

  • Role and tone instructions may hold briefly but cannot govern memory across sessions
  • Unstructured dialogue cannot reliably resolve objects, relationships or state changes
  • Competing goals and actions require explicit priorities and completion rules
  • Storing only the latest response makes behaviour difficult to evaluate or explain
estimated monthly visits across 110 personalised AI platforms
monthly visits to personalised AI platforms
of human self-consistency achieved by agents based on 1,052 interviews
human self-consistency of agents
of tasks potentially affected when LLMs are combined with tools
tasks affected by LLMs with tools
of enterprise applications forecast to include agentic AI by 2028, from less than 1% in 2024
enterprise apps with agentic AI by 2028

How the system turns dialogue into coherent persona behaviour

Each message becomes structured state, evaluated against identity, memory, goals and behavioural rules before any response or action.

Message Extraction

The base configuration analyses 150+ semantic, pragmatic, object, event and behavioural parameters. These include speech acts and intent, emotion and confidence, trust and the product-specific interest zone. Each can update memory, goals, rules or actions.

Identity Core & object model

Biography, profession and competencies; values, communication style and risk attitude; decision logic, goals, contradictions and knowledge boundaries define the persona. Interlocutors and entities retain identifiers, properties and relationships, state history and confidence.

Three-layer memory

Short-term memory holds the active exchange; medium-term memory connects episodes and sessions; deep memory preserves stable experience, views and relationships. Rules govern retrieval, consolidation, priority, forgetting and updates.

Behavioral Contract

Extracted signals, identity and memory, relationships, active goals and environment determine mandatory and conditional reactions; priorities and state transitions; action calls and completion conditions.

Goal Core & Action System

The Goal Core resolves priorities, conflicts, required data and completion across concurrent goals. The Action System permits, requires, sets conditions for or blocks dialogue moves and document generation; API calls and object updates; tasks and scenario completion.

Message in. Coherent response and action out

The system links the dialogue environment and client infrastructure. It normalises user, session and message data, context and channel metadata. APIs and connectors return persona responses, state changes, structured results and permitted actions.

CLIENT INPUTS
User, conversation & session IDs
Messages, history & channel metadata
Environment, interlocutors & available objects
External events, knowledge & permitted actions
API & MESSAGE NORMALISATION
SYNTHETIC PERSONA SYSTEM
01
Message extraction & interest zone
02
Identity, users & object state
03
Three-layer memory & retrieval
04
Behavioral Contract & relationships
05
Goals, decisions & permitted actions
06
Response, tool calls & analytical trace
Business outputs
Persona response, speech act & dialogue state
Selected goal, decision & confidence values
Memory, relationship & object updates
Actions, tool calls, structured results & analytical events

One architecture. Different human roles

The architecture serves product and sales, customer experience and learning, research, brand and interactive teams. Every role has a distinct identity, memory, goals and actions.

BUSINESS & TRAINING VIEW

  • Customer simulation

    model needs, knowledge and experience; objections, risk attitudes and product history to test consultations, interfaces and communication

  • Negotiation partner

    represent interests, constraints, alternatives and agreement conditions in nonlinear negotiations

  • Employee roleplay

    practise with clients, sceptics, experts, managers, partners and nonstandard interlocutors who respond to the trainee

  • Sales & customer experience

    compare communication scenarios across client types before live use

  • Product & UX validation

    test dialogue interfaces, user journeys, archetype reactions, questions and product logic

RESEARCH & INTERACTIVE VIEW

  • Research interviews

    pre-test questions, possible responses and interview structure while surfacing additional hypotheses

  • Digital brand representatives

    preserve character, knowledge and interaction history across messengers, web products and interactive content

  • Professional roles

    model consultants, experts and managers; customers, interviewers and candidates; mentors, workgroup participants and specialists

  • Interactive characters

    support roleplay, virtual spaces, games and narratives in which characters remember events

  • Reusable persona portfolio

    run independent personas with distinct identities, memories, goals and contracts on shared infrastructure

Model the
decision. Not just
the tone

A prompt persona can imitate a communication style. Synthetic Persona Systems select responses or actions using identity and memory, relationships and active goals, object state and the current environment. They preserve the resulting state for later interactions.

synthetic persona models
What can change the response to the same question
  • The user previously broke an agreement, reducing the persona’s trust
  • The topic recalls a significant experience stored in deep memory
  • Uncertain information requires clarification before a confident answer
  • The active goal makes missing data more important than an immediate response
  • New evidence updates an object and changes the persona’s position
  • A required action or completion condition moves the scenario forward

We configure Synthetic Persona Systems around your environment

Configuration reflects role depth, memory retention and dialogue duration; object and relationship models; action permissions, evaluation, integrations and available client infrastructure.

Client-controlled deployment

Relevant components can run within client-controlled infrastructure, increasing control over data handling, access, configuration, storage, integrations and operation. Security and compliance still depend on the controls implemented.

Governed tools & actions

The Action System and Behavioral Contract govern API calls and data retrieval; updates and messages; tasks and completion actions, defining what is permitted, mandatory, conditional or unavailable.

Channel & knowledge integration

APIs and connectors can link Telegram, WhatsApp and Meta platforms; web chat and mobile apps; learning and research environments; CRM, knowledge bases and storage; dashboards and internal or custom web systems.

What you receive
  • Configured synthetic persona and role-specific Identity Core
  • 150+ parameter Message Extraction, interest-zone logic and user/object modelling
  • Three-layer memory with consolidation, retrieval, forgetting and updates
  • Behavioral Contract, Goal Core, Action System and output schema
  • Historical database, analytical trace and evaluation set
  • Channel connectors, pilot configuration, documentation and evolution plan

How we build a Synthetic Persona System for a specific role

Implementation moves from role definition to identity, memory, behaviour, integration, evaluation and controlled evolution.

01

Define

Specify the role, scenarios and environment; interlocutors, tasks and outcome; actions, simulation depth and quality criteria.

02

Collect

Study historical dialogues, interviews and role profiles; behavioural and speech materials; knowledge bases, previous interactions and prototypes for a composite archetype.

03

Extract

Define speech parameters, objects and speech acts; state changes, interest zones and relevant behaviour-driving data.

04

Model

Build the Identity Core and user/object model for biography, competencies and values; communication, decisions and knowledge; relationships and changing states.

05

Remember

Set short-, medium- and deep-memory rules for persistence and consolidation; priority and retrieval; forgetting and updates.

06

Govern

Create the Behavioral Contract, goal priorities and completion conditions; permitted actions and tool rules; environment changes and output schema.

07

Integrate & evaluate

Connect channels, knowledge, storage, APIs and analytics. Test identity, memory and role alignment; speech and contradictions; goals, actions and repeated interactions.

08

Pilot & evolve

Pilot the selected persona, environment and scenarios using real, historical and purpose-built dialogues. Then version identity, memory and knowledge; contracts and actions.

Synthetic Persona System

Questions before
deployment

Here are the questions our clients ask us most often

How is this different from an ordinary chatbot or prompt persona?

A prompt can establish a temporary role and tone. Synthetic Persona Systems maintain structured identity, memory, relationships, goals, decision rules and permitted actions across longer interactions.

Can the persona remember a user between conversations?

Yes, when persistent user identification and authorised history storage are available. Short-, medium- and deep-memory layers connect the current exchange, previous episodes and stable experience.

Can the persona change its opinion or relationship with a user?

Yes. New information, experience, relationship changes, actions and outcomes can update its position and influence subsequent decisions.

Can it use internal knowledge and perform actions?

Yes. Permitted APIs and tools can retrieve approved knowledge, update objects, create documents or tasks, send messages and return structured results under the Action System and Behavioral Contract.

Can the system model several personas?

Yes. Shared infrastructure can support independent personas with different identities, memories, goals and contracts. Interaction among many personas and group dynamics belongs to Synthetic Audience Simulation.

How is simulation quality evaluated?

Evaluation can test identity, memory and role alignment; relationships, speech and contradictions; goals and actions; long dialogues and consistency across repeated sessions.

Product consultation
Need an AI persona
that stays coherent
after the first few
messages?
We will define the role, build the Identity Core, three-layer memory, Behavioral Contract, Goal Core and Action System, then integrate the persona into the required dialogue environment.

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